Logicom has announced a new strategy to enhance its coverage in Iraq.
This investment is part of Logicom’s commitment to grow Cisco’s business in the Middle East. Logicom will, essentially, become the sole authorized Cisco distributor in the region, covering the entire Iraqi territory, both through a local presence and remotely, through its partners in nearby Lebanon, Jordan, Turkey, UAE, KSA and Kuwait.
With its international reach and local coverage, Logicom will offer consistent value-added services based on Cisco products and solutions, as well as enablement activities for its partners, including solution-demos and training events.
Nicholas Argyrides, Director of Sales and Marketing – Distribution, commented:
“Undeniably, Logicom’s focus on Iraq has never been greater. While being in the process of solidifying our in-country expansion, the aim of this project is to make the best of our multinational presence in the Middle East and serve our Iraq-focused partners in any way and from any location we can.
“Leveraging on our six offices and warehouses in each of the adjacent countries definitely helps.”
Logicom kicked-off its 2014 activities in Iraq with the successful Logicom-Cisco Partner Forum, held at the Erbil Rotana Hotel on January 15th. The event aimed to inform partners about Logicom’s local Cisco operations in Iraq, provide updates on the latest Cisco technologies, programs and promotions, and explore business opportunities that could help boost partners’ sales and profitability.